Managed co-op/MDF budgets as well as complex claiming operations for Microsoft vendor line. Responsible for driving qualified leads to sales team through the strategic development and execution of integrated marketing initiatives and digital campaigns. SYNNEX Corporation, January 2019 – June 2020 Marketing Specialist, II (Microsoft Cloud/CSP)

Created and executed email personalization strategy that dramatically increased loyalty program engagement.

Developed a strong relationship and culture of mutual support with the team which resulted in better work performance.

Established team roles and responsibilities studied workflows and implemented more effective processes.

Led the team to grow Intel marketing revenue by 24% YoY during 2020 pandemic.

Develops and grows a team that fosters quality, innovation, and creativity. Leads ROI reporting and analytics back to vendor to continually improve go-to-market strategies. Collaborates across departments to enhance SYNNEX value proposition messaging. Creates marketing plans that are aligned with business goals. Drives overall component and branded marketing strategy. SYNNEX Corporation, June 2020 – June 2021

Led the team to grow Intel marketing revenue by 17% 2021 YTD YoY.

Coached, mentored and led a team of four direct reports for various vendor lines.

Collaborated across departments to enhance SYNNEX value proposition to new vendors and identified potential new vendors that would value to SYNNEX programs. Measured and improved go-to-market strategies. Developed and executed marketing plans that aligned with business goals.

Managed a team of Marketing Specialists and Program Managers covering the Intel Corporation vendor line, Integrated Solutions, Services, Financial Services, & DaaS.

SYNNEX Corporation, June 2021 – September 2021 Active member of the Vendor Marketing Merger Integration Squad (Strategic Planning and Strategy Harmonization Squad Sub-Streams).Coach, mentor and lead a team of four direct reports dedicated to the Intel vendor line.

Collaborates across departments to enhance TD SYNNEX value proposition to new vendors and identifies potential new vendors that will add value to TD SYNNEX programs. Continually measures and improves go-to-market strategies. Develops and executes marketing plans that are aligned with business goals. Manages a team of senior channel marketers dedicated to the Intel Corporation vendor line. DOWNLOAD PDF AREAS OF EXPERTISE Marketing

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